Name Product: Adwords Direct Response v3
Phase 1 Highlights:
Phase 1 is all about the the initial set-up of a profitable Adwords campaign. It covers proper keyword research, negative keywords, effective ad copy and the most profitable option & settings inside Adwords. The main goal is to give you the best chance to generate Sales from your first try.
Part 1: “Buyer Keyword” Research
This is the foundation of a Profitable Campaign, it all starts with the keywords you choose to bid on and how they relate to what you’re selling. In this part of the course you will learn.
How to choose Base Keywords that are likely to generate Sales and avoid the ones that will only waste money
Organizing your Keyword List into targeted Groups to insure high Click Through Rates and low Cost Per Click (proper organization can drastically increase CTR and lower CPC).
Proper Negative Keyword research that will exclude unwanted traffic from the very start of your campaigns (excluding junk traffic one of the most important factors in running a Profitable campaign).
NEW: Effective keyword research without google keywords tool (which is no longer available). I give you the best FREE alternatives and explain how to use them.
NEW: Using the new “Keyword Planner” inside your Adwords account.
Part 2: Campaign Settings / Setup
Choosing the right settings for your campaign can mean the difference between a campaign that generates sales and one that just wastes your money. In fact, many campaigns are DOOMED from the very start just because of 1 setting being chosen incorrectly. Part 2 will teach you.
Walk you through the Campaign Setup step-by-step, and insure you choose the settings that are ideal for converting Sales Pages and generating Sales.
Break down the importance of choosing an appropriate daily budget, and starting with the right maximum click bid.
Tell you the countries you should start your campaigns in, and explain how to use Adwords geographical features to your advantage.
NEW: Using the new options and user panel to your advantage (theres been a few changes, and new features that you’ll need to know about!)
Part 3: Writing Ad Copy
There is a very specific formula for writing Ads that will drive traffic to a Sales Page, because the type of person you want to attract with your Ad is the type of person who is likely to buy your product. Most people believe traffic quantity is the way to go, with Sales Pages QUALITY is priority number 1. In Part 3 you will learn.
The Basic Fundamentals behind writing Ad Copy designed to drive traffic to Sales Pages, and attract the kind of traffic that generates Sales.
The type of information your Ad Copy should always include in order to put your visitor in a reading and buying mood once they get to your Sales Page.
Insuring your Ad Copy gets the highest possible Click Through Rates for the
keywords it’s assigned to.
Step-By-Step instructions on setting up your Ad Groups inside Adwords and
organizing them in a way that increases CTR and lowers CPC.
“Phase 1” covers everything you need to know to actually set-up a Profitable Adwords Campaign. Everything from choosing the right Keywords, to choosing the most profitable Settings and Options, to writing effective Ad Copy for the Keywords inside your campaign. Once your campaign is set up and the Traffic starts flowing, you’ll be ready to start improving it and making it more profitable – Thats what “Phase 2” is about…
“Learn the Simple Tweaks that MUST Be Applied to EVERY Campaign in Order to Maximize Performance, Lower Costs & Generate More Sales.”
After your Campaign reaches 1,000 + Clicks you will heave a wealth of Traffic Data at your disposal. This Data will allow you to make Simple, Systematic changes to your Keywords and Ads – that WILL improve your Click Through Rates, lower your Cost Per Click and increase your Conversion Rate.
Phase 2 Highlights:
Part 1: Eliminating low performance, Adding targeted Negative Keywords
The first thing we do is improve the very foundation of our campaign: the Keywords. We use the data we have to eliminate the keywords that drag our campaign down (in terms of cost and low performance) as well as gain a better understanding of the type of visitors our traffic consists of, which allows us to eliminate unwanted clicks. In this part of the course you will learn.
The specific criteria for identifying and eliminating low performing keywords that are hurting your overall campaign performance and increasing your costs.
How to closely analyze the type of visitors your traffic consists of, and eliminating the people you DON’T want clicking on your ads again.
NEW: My personal “Priorities List” for systematically improving a campaigns performance. Just go down the list and apply these 3 simple step to trim the fat off your Adwords campaign and watch your CTR, Clicks and Conversions go up over night.
A simple way of Identifying Negative Keywords that triggered your Ads and generated low quality / unwanted clicks to your Sales Page.
Part 2: Increasing Ad Performance
Next, we focus on giving our keywords better performing Ads. By analyzing our keyword data, we’ll be able to improve the click through rates of our Ads in an easy and predictable way. In this part of the course you will learn.
Rewriting your Ad Copy and improving CTR according to accurate Keywords Data, rather than hunches and what you think may work.
The easiest way to determine the keywords and phrases you should be using in your Ad Copy.
Rewriting your Ad Copy to improve conversion rates, as well as click through rates (high CTR is important, but the ultimate aim of an Ad is to generate Sales)
NEW: Using the Ad Rotation feature. You can Optimize for Clicks, Optimize for Conversions or Rotate Evenly depending on your campaign / ad performance.
Part 3: Extra Features (All New!)
Adwords has a TON of features, and quite a few new ones since the last version of this guide was released 2 years ago. In this new section I go over all the new (and old) features that can be used to improve your campaigns. Again, I ONLY cover the things you need to know – so don’t be intimidated, I keep it simple 🙂
NEW: Using the most important tools inside the “tools tab” to access uniques stats and data on Ad and Keyword performance.
NEW: Adding proper Site Links to your Ads. Its very important that you use the proper Wording and Keywords with your site links to complement your Ads and better communicate with your audience.
NEW: Using Ad Extensions to increase the visibility of your Ads and improve your CTR and Clicks. I go over all the different types of Ad Extensions, and expand on the most useful and effective ones.
NEW: How to use Auction Insights to spy and learn from your competition.
Part 4: Going International / Geographical Targeting
After your campaign is “fit” and efficient, its time to maximize its exposure by going into foreign markets. Speaking from experience, the possibility of finding a country where your product converts higher than the US are quite high (I had a product that converted roughly 4 times higher in Australia than it did in the US). In this part of the course you will learn.
Ways to ease into international markets without overwhelming yourself (there are roughly 195 countries on this planet, there are simple ways to find out where your product will and will-not sell without manually setting up campaigns for all of them)
Proper Campaign Organization and settings – there are key settings and ways to organize your campaigns to give them a better chance of success.
NEW: Targeting Geographically specific product and physical Store-Fronts.
Advice on duplicating the success of your Campaigns in new markets.
NEW: Advice on profiting from Non-English countries. Using English Ads in non-English markets, safely Testing / exploring new international markets and more.