Ann Handley – Everybody Writes

Name Product: Ann Handley – Everybody Writes

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EVERYBODY WRITES – Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes is your go-to guide to creating ridiculously good content that attracts and retains customers.

Because in today’s content-driven world, writing matters more… not less.

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers.

Writing matters more now, not less. Our online words are our emissaries: They tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy—or it can make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck, and it’s also true of the words you’re reading right here, right now…

And that means you have to put a new value on an often-overlooked skill in content marketing: how to write, and how to tell a true story well.

And that means you have to choose words well—and learn how to write with economy and style and honest empathy for your customers.



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