The Email Player’s Playbook
This physical book is mailed to your home.
It’s a short (about 150 pages), easy-to-read email marketing field manual that is a modified version of my $795.00 Street Smart Email system (which is no longer for sale anywhere else for any price). And it teaches the exact system I’ve used to help generate millions of dollars in sales in the Internet’s most competitive niches. It’s also designed to quickly bring you up to speed on the Settle way of writing emails before you even receive your 1st issue. (It even includes two detailed appendixes on how to build a responsive email list from scratch for free).
Some of the tips inside this book include:
A stealth way to write emails that LOOK like content and teaching. but are really pure selling. (This little-known type of email looks nothing like a sales pitch, is eagerly read by most people, and does a FAR better job of selling than the direct approach.)
The nuclear option subject line that is so potent it’s almost guaranteed to get opened by lots of people on your list. (Even by people who never open your emails!)
Exactly how many emails to send before asking for the sale. (This comes straight from one of the Internet’s savviest email testers.)
What Australians know about writing extremely profitable emails that most other people don’t. (And how to use this secret from down under right away no matter where you live).
The completely un-scientific (yet 100% accurate) way to test emails without using any tracking links or software. (It’s astonishing how few people know this, yet it costs nothing and even a technologically illiterate person can do it.)
A neurological discovery that lets even total newbies write emails that get read, clicked and bought from. (This is what lets people who are brand spanking new to email quickly bring in sales out of the blue.)
21 examples of how to turn ordinary, boring events into dozens of profitable emails. (I’ve made sales from emails talking about everything from my dog pooping in the rain to the time I farted in study hall as a kid. Learn how to do this, and you can spin almost ANYTHING that happens to you – or has happened to you in the past – into sales.)
Exactly what to write in your first auto-responder message that can 1.) Bond new subscribers to you right away 2.) Build unbreakable trust and 3.) Persuade new subscribers to buy what you’re selling on the first contact.
How to plug your products or services in EVERY email you send out. without sounding obnoxious or turning people off. (In fact, do it the way I show you, and people will practically look forward to clicking on your product plugs!)
What to do to the links in your emails to get even your most skeptical and hostile prospects to trust you. (I learned this technique from email marketing pioneer Ken McCarthy, and it’s one of the single best ways to build long term readership and buyers I’ve ever seen.)
The un sexy subject line format that often gets unusually high open rates when tested. (Just for kicks, I once used this kind of subject line as an ezine article title, and it got more views within 4 months. than all my highest viewed articles did in the previous 4 years!)
The best way to write emails if you are selling information. (And also. the best way to write emails if you are selling a service or a physical product.)
The #1 EASIEST way to write a profitable email ever invented. (Believe it or not, your brain WANTS you to write this way. and your prospect’s brains WANT you to deliver the information in this exact format.)
How to use strange and bizarre events to stick out like a sore thumb in your readers’ inboxes almost every time. (Especially when surrounded with a bunch of the same old, same old goo-roo email offers.)
How to virtually eliminate spam complaints by sending MORE email. (I admit, this secret is a little weird, but if you follow my instructions, it works like gangbusters to get near-zero spam complaints.)
The secret reason why valuable free content emails are now deleted in MASS today. (And how to make sure you’re not one of the deleted.)
Why the most profitable emails are written FAST. (And how to write your emails in as little as 10-15 minutes per day.)
Why it’s a big mistake to say click here or use any other kind of call-to-action verbiage in your emails. (Besides the spam filters zapping your message, there’s another hidden reason why this destroys sales. Here’s what to do with your links instead.)
Which is better – HTML or plain text emails? (Obviously, you have to test to learn the answer for your business. BUT, what’s not so obvious is that using the most responsive format can actually hurt your sales long term. Here’s what I suggest doing instead.)
A secret spammer technique that lets legitimate marketers legally and ethically get more sales. (Don’t worry, people actually LIKE when you do this – and even welcome it.)
13 ways to write subject lines that get into peoples’ psychology. (Do this right and readers almost cannot resist at least opening your emails and checking out what you have to say.)
How to knock out profitable emails even if you hate writing and find it extremely hard.(It’s a statistical fact that most people hate writing. Here’s a fool proof way to make writing not only easy, but fun!)
How watching a certain popular TV show (from the 1990’s) can dramatically increase the response of your emails. (I’ve gotten many of my best, and most profitable email themes and ideas just from watching this show.)
How to program (like a computer) your brain to give you an almost unlimited number of ideas for your emails at will. (This is how I’m able to write daily emails for multiple businesses almost without strain. In fact, when you do this, your problem won’t be coming up with new ideas. it will be trying to remember them all.)
The secret Ronald Reagan negotiation strategy that can make almost any email more responsive and profitable. (This little-known tip has been used by some of history’s most persuasive men and women.)
The one kind of subject line to use if you absolutely MUST get the email opened. (The late great copywriter Gary Halbert did this ALL the time in his most successful sales letters and ads.)
Is there a best time of the day for sending emails? (Someone asked what time of the day I would send out an email if I was going to be be-headed if the recipient did not open it. Here’s my answer.)
Clever ways (used by some of the Internet’s top email marketers) to reduce spam complaints and unsubscribes. (Some of these ways are unorthodox, but they all work, and chances are your competition is NOT using them.)
Word-for-word, the single most important part of your email to test. (Many tests show this sleepy part of your email can be even MORE important than your subject line!)
How to create email surveys that will show you (1) exactly what your list wants to buy and (2) how much money they are willing to pay. (Potentially letting you know precisely what to sell to your list and how much to charge before you even create your product.)
The most profitable number of times to plug your links in an email. (And why the P.S. is not always the best place to put a link!)
The water cooler subject line that is extremely hard for people to resist opening. (I figured this out several years ago while watching people yapping away at a job I worked at. Best part: It takes zero creativity whatsoever.)
How to take the pressure and anxiety off of writing emails. (This tip is used by world class athletes who compete under immense pressure with lots of money at stake. And it’s perfect for when you need to get an email out and don’t want to choke under the pressure.)
A small change you can make in the way you distribute your emails that is so powerful, there is only ONE case I know where it did NOT increase response. (I cannot guarantee this will work for you, but it does work for most people who try it, and one marketer I know said he got a 3,333% response increase doing it. Plus, it’s so ridiculously easy, too. Just follow my simple instructions and see for yourself.)
And a whole lot more, including.
SALE PAGE | Price: $97/month
Ben Settle – Email Players(fix): Videos, PDFs | Size: 610 MB