Brian Horn – Authority Newsjacking

Feb 21, 2015
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The Common Mental Block That’s Preventing You From Getting
Unlimited Exposure For Your Business…
And How Fix It Right Now

“It can’t be that easy.”

We tell ourselves that all the time.  We try to make easy things difficult.

I want to share one of my favorite stories about this topic that happens to involve the  legendary Betty Croker.

You see, back in the 1950’s Betty Crocker Foods had produced an instant cake-mix. All you needed to do was to add water to the supplied powder.

It was delicious, and made it very easy for a Mom to bake her family a fresh cake in a fraction of the time to make it from scratch.

The problem was that the miracle mixture did not sell.


Well, the conclusion of the psychoanalysts that she employed was that the average American housewife suconciously felt she was deceiving her family and friends into thinking she had worked hard for them when, in fact, she had done very little work.  She felt there was something wrong with it because it was too easy.

To get through this “mental block” they made a small change to the recipe.  They removed the powdered egg from the mix, and had the customers simply add a real egg.

The cake’s taste wasn’t improved, but by complicating the process just a little bit, the customer could satisfy her guilt.

The cake mix became a huge hit and still is today.

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