Learn the ins and outs of PPC (pay-per-click) and digital marketing. This comprehensive course covers everything you need to know about Google Adwords and Facebook Ads.
As a bonus, we’ll also cover Google Analytics fundamentals as well as powerful Google Analytics reports. We’ll also understand how to setup and run an A/B test (with a clear hypothesis) using Optimizely.
The long-ish version:
*Keywords: Learn the different keyword match types and how to best use them
*Increasing CTR: Learn how to increase your click-through-rate (CTR) with ad extensions and dynamic keyword insertion
*Getting sales from Facebook: Learn how to use Facebook to drive sales, not likes or other vanity metrics
*Google Analytics: How to pull valuable reports on a daily basis and how to apply them to your marketing
*Remarketing: How to setup and use remarketing campaigns, which often have the highest ROI
*From scratch: How to create AdWords campaigns and Facebook campaigns from scratch
*Tons and tons more: With over 40+ lessons, you’ll learn how to start using paid marketing for your business immediately