Name Product: Conversion Rate Optimization Report 2012
This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
The 86-page report is based on a survey of almost 900 client-side and agency digital marketers, carried out in July and August 2012.
A 34-slide presentation detailing the key findings is also available for download.