DeucesCracked is a poker instruction website business and an internet forum for the discussion of poker strategy. DeucesCracked offers a fee-based service that provides access to their catalogue of poker instructional videos. As of August 2009, DeucesCracked had over 1000
videos in its catalogue. Prior to founding DeucesCracked, Jay Rosenkrantz established a personal coaching company 3bet.net. Jay, alongside industry competitor and CardRunners professional Taylor Caby, featured in a Forbes Video Network documentary that explored the world of online poker-coaching as an emerging business in 2007. The site is managed as an online entity with no central headquarters; the executive officers themselves work from Seattle, Southern California, and New York.
The DeucesCracked brand was founded in January 2007 with Rob “Entity” Cole, Joe “Joe Tall” Tall, Chris “DeathDonkey” Vitch, Chuck “danzasmack” Danielsson, and Jay “KRANTZ” Rosenkrantz as the executive officers. Jay Rosenkrantz is a minor celebrity from the G4TV series 2 Months 2
Million. In November 2009, Jay’s co-star Dani “Ansky” Stern joined Deucescracked as an executive producer after leaving a rival training site, PokerSavvyPlus. Vanessa Selbst, an executive producer for the site, is a WSOP bracelet holder.