Giles Thomas – Conversion Machine – May 24 UP

May 26, 2017
Big Course
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Learn a Proven Process to Increase your Conversion Rate & Grow your Business
Professional Online Training Course In Conversion Rate Optimization
Module 1. Profit Optimization

This module is about the truth behind conversion optimization, the mindset you need to be a truly great optimizer and what it really takes to get high conversion rates.
Here’s what you’ll learn:

Lesson 1 – Conversions 101

Get up to speed with what CRO means today and remove any myths and misconceptions you have around CRO that are causing you to make mistakes and fail
Lesson 2 – CRO Process

Learn the big picture process for conversion optimization, finally a proven step by step CRO process, with steps in sequential order, without “holes” or something missing
Lesson 3 – Terminology

Discover the vocabulary and insider terms that are constantly referred to in case studies and online publications, get a grounding in how you will talk about CRO within the context of the course
Lesson 4 – Customer Theory

Learn the documents and frameworks needed to create your customer theory, what it encompasses and how it structures your data collection and analysis processes for actionable learning that gets results
Lesson 5 – Business Objectives

Understand in detail what your business looks like now, what to track, and how to measure conversion optimization processes correctly so you can understand return on investment
Lesson 6 – Google Analytics Setup & Audit

Get your Google Analytics set up right so the data you collect is actionable and not skewed. Don’t waste time and money collecting bad data
Module 2. Data Collection

This module is all about qualitative and quantitative data collection. Here you’ll learn not only the theory behind what to collect and why, you’ll learn step-by-step processes in granular detail so you can execute the same processes and skip all the learning and costly mistakes we endured to refine our approach…

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Giles Thomas – Conversion Machine (May 24 UP): Videos, PDFs | Size:3 GB

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