Google AdWords Essential Training – updated Sep 05, 2017

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Name Product: Google AdWords Essential Training (updated Sep 05, 2017)

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Price: $99/mo

Google AdWords Essential Training (updated Sep 05, 2017)

Topics include:
* Understanding Quality Score and the auction system
* Setting realistic expectations for your AdWords campaigns
* Creating an AdWords account
* Researching keywords with the Keyword Planner tool
* Setting campaign budgets and bidding
* Writing great ad headlines and copy
* Using ad groups
* Creating and exporting reports
* Measuring ROI
* Setting up Google Analytics for conversion tracking
* Optimizing ads
* Adjusting bids
* Creating a remarketing campaign
* Using ad extensions



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