Stan Freiberg, a Madison Avenue creative guy from the 60s, once wrote a comic song called “Everybody wants to be an art director.”
His song parody lambasted the fact that — back in those days – it seemed like everyone and his brother wanted to work in advertising.
Today, I could just as easily write a song titled “Everyone wants to be a marketing consultant.”
The Internet is flooded with programs, courses, and boot camps promising to make you into a marketing expert –
— in everything from branding and direct marketing, to e-mail marketing and search engine optimization, to pay-per-click advertising and PR.
But this isn’t a pitch for one of those programs.
I have no intention of – or desire to – sell you another “become a master marketer” program.
At least not today….DOWNLOAD