Name Product: Joseph Sugarman – Marketing Secrets of a Mail Order Maverick
Many so-called marketing experts write books on how to market products. But it is rare to find an actual practitioner who not only has acheived marketing success himself (and many times over) but is able to express himself so beautifully in prose. Joseph Sugarman has written a book that every marketing person or anygbody in business should definitely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons–all sandwiched in between actual marketing examples. A very valuable book for anybody in marketing or wanting to understand marketing.
Amazon’s Verified Review
It isn’t often that any genius will take the time to write a book that describes exactly what and how he pulled off a number of documented marketing coups. This guy did, and it makes for exciting reading that offers an insight into how he looks to find unique and appealing attributes to any marketing opportunity, and even how to uncover an opportunity that presents itself as a supplier problem or uncooperative partner. His recommended readings are on the money.