Conversion optimization is about driving more sales from the existing traffic on the websites or landing pages, by improving overall conversion rate and troubleshooting problem areas. Market Motive’s conversion rate optimization course will take you through all the methods that will help to optimize the conversion funnel. The course covers the following topics in detail – conversion planning, conversion structure design, testing methods, product page optimization, PPC conversion strategies and conversion analytics. Upon completion of the course, you will become a complete expert on conversion optimization.
Master the art of consistently increasing the conversion rates on landing pages, microsites, and the entire website through usage of systematic and repeatable framework. Some of the most important topics covered in the course are customer engagement and persona identification, design concepts, mobile conversion, and e-commerce conversion optimization.
The goal of this Conversion Optimization Practitioner training program is to educate and train users wishing to become practitioners in the online marketing discipline of Conversion Optimization. Each Certification Course is made up of multiple modules with streaming video lessons; multiple workbooks with recommended exercises; online progress quizzes to test your knowledge; and a final online test to earn your Certification.
Introduction to Conversion Optimization
Conversion Design Structure
Creating Conversion Structure
Engaging in a Dialog with Your Users
Analysis & Measurement
Taking Action with Conversion Strategies
Bonus: Product Page Optimization
Bonus: PPC Conversion Strategies
Bonus: Conversion Math Analytics
Conversion Optimization Faculty Chair
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She’s a highly connected and influential serial entrepreneur.
Listed by Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.
She was crowned the Social Influencer of Europe by Oracle, and is a recipient of the Global Women Champions Award.
SALE PAGE | Price: $399
MarketMotive – Conversion Certification Course [repost] : Videos, PDFs | Size: 1 GB