Pam Foster – Direct Response Copywriting Course

Nov 22, 2017
Copywriting, speaker
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Direct Response Copywriting Course Details

In this 5.5-hour course you’ll learn everything you need to know about copywriting. You’ll learn where persuasive messages come from, how to tap into your visitors’ core buying emotions, and how to channel those emotions using powerful selling words!

Module 1: Start Here – Copywriting Defined

– Lesson 1: From the Instructor
– Lesson 2: Copywriting and the Value Journey
– Lesson 3: What is Copywriting
– Lesson 4: 3 Fundamental Rules of Selling
– Lesson 5: Defining the Prospect
– Lesson 6: Connecting with the Prospect
– Lesson 7: The Big Idea, The Power of One
– Lesson 8: Research Overview
– Lesson 9: Secret Simple Formula for a Successful Sales Letter
– Lesson 10: Recap: Everything You Already Know!

Module 2: Diving Deeper Into Effective Copywriting

– Lesson 1: The Theory of Resistance
– Lesson 2: Write Like You Talk
– Lesson 3: The Secret of Writing With Passion
– Lesson 4: The Power of Stories
– Lesson 5: Find Your Voice
– Lesson 6: Writing Your Story

Module 3: What is Your Copy Really Selling?

– Lesson 1: It’s All About The Benefits
– Lesson 2: The Future Benefit
– Lesson 3: Lead Magnet Checklist
– Lesson 4: Deeper Benefits
– Lesson 5: Your Unique Selling Proposition

Module 4: Persuading Your Prospect

– Lesson 1: Connecting With Your Prospect
– Lesson 2: Myth of “You”
– Lesson 3: The Principle of Intimacy
– Lesson 4: Power Emotions
– Lesson 5: 4 Examples of Core Buying Emotions in Copy
– Lesson 6: The Golden Thread
– Lesson 7: The 4-Legged Stool

Module 5: Anatomy of a Successful Sales Promotion

– Lesson 1: Headlines
– Lesson 2: Leads
– Lesson 3: The Sales Argument
– Lesson 4: The Close
– Lesson 5: Guarantees
– Lesson 6: The P.S.
– Lesson 7: The Secret of Transupstantiation
– Lesson 8: Putting it Together

Module 6: Copywriting Secrets from the Masters

– Lesson 1: Copywriting Secrets 1-10
– Lesson 2: Copywriting Secrets 11-20
– Lesson 3: Copywriting Secrets 21-30
– Lesson 4: Copywriting Secrets 21-30
– Lesson 5: The End & Getting Certified

SALE PAGE | Price: $495

Pam Foster – Direct Response Copywriting Course: Videos, PDFs | Size: 4.57 GB

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