Peek Inside Shopify’s Multi-million Dollar Marketing Strategy

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Peek Inside Shopify’s Multi-million Dollar Marketing Strategy
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Olman Quesada
Olman Quesada
September 6, 2017

Use CloudApp for snapping screenshots, recording video walkthroughs, creating GIFs, and communicating with your team and customers

Despite what my ex tells her friends, I hate repeating myself.

And when it comes to managing a remote team and answering thousands of customer support questions every week, the last thing I want to do is answer the same

question over and over again.

Luckily for me, and my sanity, I found CloudApp.

CloudApp is the coolest, sexiest, fastest way to explain and clarify your ideas or processes that we’ve ever come across.

CloudApp lets you capture and embed video, GIFs, screencasts and marked up images throughout business workflows (eg. software development, design,

customer success, support, sales, marketing).

As easy as drag-n-drop!
The AppSumo team is mildly obsessed with CloudApp. It’d be a big step backward for us to lose it.

How’s the AppSumo team using CloudApp?

Customer Support: Showing newbie Sumolings how to redeem deals.

Copywriting: Marking up copy for editing.

Marketing: Explaining changes to be made on landing pages.

Design: Highlighting adjustments to be made on graphics.

Onboarding: Recording video walkthroughs so people get up-to-speed on how we do things Sumo-Style….



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