Sean D’Souza – Article Writing Home Study

Feb 13, 2017
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My personal opinion: One of the best article writing programs on earth (Biztguy agrees)

How to stop knocking on client’s doors, and get them to call you instead!

(Learn why articles do a far superior job of attracting the clients you want–and how the right articles make you the expert in your field)

Knocking on a client’s door is the hardest way to get business – yet we do it all the time

In order to get the client’s attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients.

The more we try to sell, the higher the client’s hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.

So why do clients put off the purchase?

There are two big reasons. The first reason, is that they don’t want to buy at the exact moment that you want to sell. So even if you’ve just made this wonderful presentation of your product or service, there’s a close to zero-response on the client’s part. And that’s just because they’re not ready to buy right away.

The second reason is that the client doesn’t really recognise you as an expert. All they can see is someone who’s trying to sell something to them. To them you’re just another ‘sales pitch’ coming through the front door.

What you really need is a side-door entry!

Why articles help you sneak in the side door

Articles help you get the client’s attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don’t put up a wall.

The more you inform a client about a topic, the more they’re interested in getting in touch with you. And not only do they get in touch with you– but they also choose you (instead of your competition).

Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business.

And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I’ve written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines smilie And this is a small representation of places where our articles have been published.

But hey, the competition can write articles too, right?

Right. They can, and they will. But there’s a difference. And that difference lies in the ability to not only attract the client to what you’re writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you’ve stopped becoming the ‘salesperson they want to avoid’, and have become the educator and entertainer.

Entertainer? What’s entertainment got to do with article writing?

Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Or a series like ‘Desperate Housewives,’ or ’24’.

Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don’t create stickiness. Drama does.
“There are only a handful of newsletters I bother to check!”

“I’ve signed up for so many newsletters. I’m busy—painfully busy– so I’m stingy with my time.

There are only a handful of newsletters I bother to check. Sean D’Souza’s is one of those. Sean’s gift to his readers is the way he weaves valuable lessons into the fabric of entertaining articles.”

jeff eisenberg
Jeff Eisenberg
Co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today and  Business Week best sellers: “Waiting For Your Cat to Bark?” and “Call to Action”
New York, USA
Presenting: The Article Writing Home Study Course

Do you stare at a blank screen every time you have to write something? Does it drive you crazy and then you just give up in frustration?

Do you figure you’re never ever going to write an article? If so, then this course is just for you. You’ll learn how article writing, or writing for that matter, is a simple science. It’s a paint- by-dot system.

By the time you finish the course, you’ll have not only learned how to write an article, but have written one yourself plus have generated two or three future articles. And as we’ve seen before, you’ll not only be able to write articles, but write articles that keep your customer riveted to your writing.

But there’s always the fear…
What if you’re not a good writer?
What if you’ve tried to write before, and gotten so-so results?
What if you have other issues like dyslexia?
Could you still learn to write captivating articles?

Well, let’s see what Debbie and Andy have to say:

” I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading.

Words on a page look like a waterfall to me– a fuzzy one at that. So I could not see how an article course was going to help me write.”

Our business was just starting to grow, when we hit an almighty hurdle. We realized that to grow the business further we were going to have to write articles.

Andy did not have the time to do this and, saying he has no imagination at all, it fell to me (Debbie).

Horror is the only way I can explain how I felt at having to write articles, as I had avoided reading and writing all my life. At the time of the Article Writing Course I had never (and I mean never) read any story books, not even at school (I managed to fake it at school by watching movies etc.).

Reading and writing to me was the worse nightmare ever
We came to realize I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading. Words on a page look like a waterfall to me– a fuzzy one at that.

So being dropped in at the deep end on this course was a huge thing for me – the hurdle I faced felt about 20 feet high. And I could not see how an article course was going to help me write.

How wrong can you be?

The course was interesting, and laid out in simple steps on how to write. At first I could not do it, or so I thought.  With Sean’s help, I kept plugging away. At times I felt like I was hitting my head against a brick wall.

With persistence (and the help of a Dictaphone), out of nowhere the hurdle that was 20 feet high started to lower. And before I knew it, I was writing articles and rewriting everything Andy had written previously.

The best thing of all was that I was beginning to enjoy it.
We implemented the course in several ways.

I now have articles published in magazines.  I have rewritten our website and adverts, and I’ve written the intro to our technical book that’s currently being worked on by Andy.

I also use all of the course teachings in every aspect of our lives now. Now I can take a boring technical subject (we write articles about ignitions for classic bikes), and turn it into something that everyone can understand and enjoy–which helps educate our customers better.

My confidence in my ability has grown
And I am now communicating with people better than ever. You do not realize how much not being able to write rules your life (it stops you doing things, and holds you back).

I also now read story books, and study the writing styles.  Something I never thought I would be able to do (and enjoy). After this course I am now unstoppable. Nothing is too hard, and I am seeing the world with different eyes.

For people who say they cannot write, I would say to them: everybody can (no matter what you think). You just have to find the right teacher, and luckily we found Sean. And you must trust that you can do anything you put your mind to, because if I can do it, then you can too.

The Article Writing Course is unique in many ways
It’s not about writing per se, it’s about the structure of writing, the rules and the whys and wherefores, which to me was a godsend. It made sense, and with a bit of practice is now easy to do.

I still have trouble with my spelling, but have a wonderful husband Andy, who corrects for me.

My hurdle at the start was 20 feet high.
It’s now non-existent, and I have Sean and the Article Writing Course to thank for that.

Thank you, Sean…

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Sean D’Souza – Article Writing Home Study : Videos, PDFs | Size: 2.8 GB


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