I had to learn SEO copy the hard way… You don’t!
When I first started SEO copywriting, back in 2003, I had no idea what I was doing. None. There were no courses or books I could turn to. No communities, no podcasts, no tweetups. In fact, I was one of the only copywriters, anywhere in the world, actually focusing on search engine optimized (SEO) copy.
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I learned through trial & error
The only information I had at my disposal was what I could scrounge off the Web. And most of that was wrong.
So I was left to my own devices. I did a lot of trial and error (mostly error), and generally just kept my fingers crossed.
When I figured it out, I was determined to share
Over the years, though, I managed to figure it out. All the ins and outs. The complexities and subtleties. The problems and solutions. I squirreled it all away and built on it every day. And I always planned to share my knowledge, one day, so others wouldn’t have to struggle the way I did.DOWNLOAD