You’re Probably Thinking…
Case Study: Do You Think Outsourcing FB
Management (or DIY) Is Cheaper?
If you think you’d like to manage your business on Facebook manually or via outsourcing, consider this: To set up a new Facebook account and provide limited ongoing training to business partners, online PR agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000.
Of course, this also includes status updates and interacting with customers. You know what it doesn’t include, though? Strategy.
If you’re shelling out a minimum of $4,500 per month for Facebook management, you’re not getting any strategy behind the efforts. That costs extra (sort of like adding bacon, but not as tasty).
This is the reason you don’t want to outsource your company’s social media management to your friend’s kid who is taking a class in marketing at college.
Online PR agencies know this, so they make sure to charge you for their expertise. You know, in case they’re not getting enough of your money already.
And if you decide to do it yourself, Managing your social media accounts AND generating leads and sales and building lists can easily take HOURS of work every day. If you do that – when do you run your business?
Do You Spend Time To Track Your Facebook Metrics To
Figure Out What Works Best On Your Facebook Page?
If not, you need to pay attention very carefully for the next few minutes… A typical Facebook marketer watches like a hawk over his stats…for simple reasons: CONVERSIONS! While Facebook’s new and improved web Insights does share some great new information with page admins, the data is far too scattered and throws little light on the demographic divisions, age categories etc. You need this data:
To connect with others, which demographics are most likely to engage with my content?
To see Which types of posts get the most social media engagement?
To see Which keywords or phrases get the most post clicks?
You should use the information you learn from above when planning an effective social strategy.
And if you want to be anywhere near on top of your game, you will have to track your stats to know EXACTLY what works in your marketing…who it really affects.
Here’s the thing…
I know you are trying hard to crack this Facebook thing open. And it’s not just the numbers… you have to work on lists, traffic and leads too!! And to maintain a buzz on the page, constant interaction with your audience is a must!
But you probably haven’t been able to do all of that. No one can!
And that’s ok – because truth is – it’s not your fault. I am sure – till now – you haven’t seen what I am about to show you!
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