You will learn how to apply UX methodologies and a user-centric mindset to your marketing strategy. With hands-on exercises alongside expert instruction and guidance, you’ll be well-equipped to put your learnings to practice immediately.
Your curriculum:Classes are self-paced and entirely online.
Class 1 UX basics, best practices, & trends
This introductory lesson will provide an overview of the different aspects of User Experience Design, where it sits in the organization and the project process and its connection to marketing and CRO. It will also provide a brief overview of UX best practices and trends as well as cover the fundamentals of what you need to know about designing for multiple devices.
Class 2 How to: user research
The second lecture will take a closer look at user research, what it is, how and when to conduct it, what to consider as well as provide an overview of some of the best research techniques for marketers and optimizers.
Class 3 How to: customer experience maps
Customer experience maps are one of the most valuable UX tools for understanding and defining all aspects of an experience as well as for marrying user and business needs. This lecture will cover what customer experience maps are, look at a few examples and walk through how to use and work with them as well as how to practically go about creating them.
Class 4 How to: user journeys
The fourth lecture will take a closer look at different types of user journeys, how marketers and CROs can use them to both define future, asses and optimize the experience of existing and new products and services. After taking a look at a few examples this lecture will walk through step by step how to create them as well as provide you with a basic template that you can use as a starting point.
Class 5 How to: information architecture & content strategy
This lecture will provide an introduction to Information Architecture and Content Strategy and walk you through what to consider as well as how you can utilize other UX tools like personas, user journeys and experience maps for defining what content should go where and when.
Class 6 How to: wireframing
The sixth lecture will focus on wireframing and cover low to high fidelity wireframes, the connection to prototyping as well as tips and best practices for creating your own by walking through some basic wireframe templates that are focused on key pages for marketers and CROs.
Class 7 How to: user testing
The second to last lecture focuses on user testing, the different methods and when to do what including how to test when the number of users is low. It’ll also cover the importance of combining qualitative and quantitative data as well as how to utilize the results of user testing including how to prioritize what to do when it comes to improving the UX.
Class 8 Getting buy-in for UX
The last lecture will include some closing remarks on UX for marketers and CROs before covering the different aspects of how to get buy-in for UX. From how to manage and convince internal stakeholders and clients, to how you can prove and demonstrate the value of UX to your organization.
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[GB] Anna Dahlström – Conversionxl UX for Marketers (Videos, Pdfs…) | Size:1.61 GB
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