Licensing: How to Partner With Topical Experts to Create New Subscription & Membership Sites
Very useful for online publishers seeking expansion opportunities. Learn how to put together content licensing deals to launch paid subscription products with brand-name topical experts. Exclusive 40-minute video includes financial arrangements, other key deal points, who’s best to partner with, and who to avoid.
[Financial Model] Membership/Subscription Site Business Model & Workbook
A $495.00 value. Don’t launch a new site, buy an existing site, or finalize marketing plans before running the numbers with this eight-page, pre-formatted Excel spreadsheet. Budgets up to 24 months. Shows both cash and accrual P/L. Also includes 38-page instructional workbook PDF.
[Checklist] Marketing and Selling iPad Apps
With the growing popularity of iPad, every publisher should be considering how to produce iPad apps for their customers. There’s a science to growing app profits and it starts with taking very specific steps both pre-launch and in the marketing and sales of the app. From pricing to getting customer data, our five-page checklist takes you through the steps to make sure your are maximizing your app profits.
[On Demand] Subscription App Publishers Reveal Sales Secrets
Guest starring Popular Science’s Mike Haney and SpeedDate founder Simon Tisminezky, this 42-minute on-demand webinar reveals what it’s like to work with Apple. Learn more about
• Pricing: Which prices work best for content apps.
• Offers: Discounts, “sale”, extended term, and premium offers buyers respond best to.
• Marketing: How to aggressively promote app sales.
• Subscriber Privacy: Clever ways to get buyers to agree to give you their contact info.
• Metrics: What you can measure, what you can’t, and how to use the numbers to improve your promotional tactics
[Special Report] R&D: How to Pick a Target Market for a Paid Content Service Launch
Critical for new site R&D: This 14-page Special Report details how to pick a target market of people who will buy your content. Discover who’s ripe for paid content… and who’s not. Plus, learn how to tell if your target market is both large and established enough to support your subscription business.
[5 Part Video Series] Topic Experts, Consultants, & Journalists: How to Start a Paid Membership Site
Creating Content That Really Sells: Discover which topics sell best to businesses and consumers; how to research exactly what your target market is yearning for; which formats to create content in (such as webinars); and, how much content you need to create prior to launch.
[Checklist] 38 Paywall Site Design Rules
Download this handy checklist to determine exactly what needs to be changed on your site to improve both usability and conversions. You can also give this list to your Web design team to serve as a set of rules and to help with training. Layout, typeface, navigation bar, button design, and image rules included. The 38-rules print out to three pages with checkboxes for you to use with your own projects.
[Article Digest] Magazine iPad & iPhone App Pricing: Most Under $5
Print magazines are testing apps offering single issue sales. On Wednesday, May 26, 2010, Wired Magazine launched an iPad edition for $4.99. Within 24 hours, it had 24,000 downloads (estimated gross $119,760.)
[Article Digest] Audible Gets 82% of Revenues From Subs, Hint: Customize Landing Pages for Marketing Partners
Since launching in November 1997, Audible.com pursued two goals – boosting conversions to premium subscriptions for downloadable audio books and creating a market for in-house services like on-demand NPR radio programming, an original series from Robin Williams, and narrated daily news readings (i.e. WSJ).
[Article Digest] How HCPro Created a Three-Year Strategic Growth Plan
Execs at HCPro, Inc. stepped back from day-to-day operations of its health care resources products, including subscription websites, newsletters, books, events, and consulting, to create a three-year plan for the company’s growth.
[Article Digest] How to Create an Online Subscription Product That’s Separate But Complimentary to its Print Counterpart
Tips from Taunton Press on how they relaunched FineWoodworking.com into a paid subscription product separate from the print magazine. Tip: They offered much more than archives of print articles.
[Article Digest] How Access Intelligence Uses Acquisitions to Stay Ahead
B2B publisher Access Intelligence (AI) used acquisitions to grow strategic footing in its marketplace, even in a tough economy. As a result, it shrank ad-based revenues to 26% of its total revenues.
[Article Digest] How Simply Audiobooks Tests To Ensure Launch Success
Canada-based Simply Audiobooks launched a series of tests to ensure the success of its Netflix-like subscription product launch in the U.S. First, they tested search engine optimization techniques. Changing the homepage’s title tag from “audio book rentals” to “free audio book” increased the site’s search ranking for “audio book” from the sixth page of search results to one of the top 10 positions on page one.
[Article Digest] B2B Seafood Industry Email Newsletter Transitions from Free to Paid Subscriptions
The Wave, a business daily published as a division of seafood industry middleman and distributor WorldCatch, was unable to attract enough ad revenues to keep afloat after two years of publication. On the good side, the newsletter’s mixture of niche news and personality-driven editorial columns had gained it a highly enthusiastic audience.
[Article Digest] FanTeamLink Proves Sports Fans Will Pay for an Email Newsletter – If the Newsletter and Marketing Are Niche-Relevant
Since the mid-90s Pivotal Communications ran a for-fee press release distribution service, MediaTeamLink, to help collegiate and professional teams get news out to journalists. Next, CEO Bruce Piefke decided to launch a paid email newsletter service to distribute this and other news to their avid sports fans.
[Article Digest] PreachingToday.com Grosses ~$400,000 Selling Subscriptions to Preachers
TheWeb team at Christianity Today, founded in 1956 by Billy Graham, discovered 20% of traffic to their eponymous, ad-based consumer site was from professional pastors. The organization already had success selling offline media (books, audiotapes) via offline channels (print ads, etc.) to preachers, so they knew preachers would pay for content.
[Article Digest] Niche B2B Publisher Tests Two Paid Email Newsletter Launches
Niche B2B publisher Business Valuation Resources already published a paid print newsletter and five online-only paid database services in 2002 when the publisher decided to try launching two different paid subscription email newsletters. Both were targeted as new cross-sales to the firm’s in-house list of customers in the M&A field.
[Article Digest] Glenn Beck Expands Premium Video Content for Membership Site
Fox News Channel talk-show host Glenn Beck is developing subscription-based online TV programs, with some observers speculating he could launch a full-fledged premium video site or his own cable channel after his contract with Fox expires at the end of 2011. Beck’s production company has been staffing up and expanding its roster of web TV shows offered as part of the Insider Extreme membership plan on Beck’s website. The site also simulcasts Beck’s three-hour radio show along with other free audio programs, leading some observers to speculate that he’s planning to launch his own Oprah-style cable network or a hybrid online/cable media venture. Forbes magazine estimates that Beck’s web operations earned $4 million in 2010 — double his $2 million earnings from Fox. Insider Extreme memberships cost $9.95 a month, $44.95 for six months, or $74.95 annually — Digested from an original article published in The New York Times…