Sean D’Souza Archive

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Sean D’Souza – Article Writing Home Study


Name Product: Sean D’Souza – Article Writing Home Study

Sale Page: https://www.psychotactics.com/home-study/how-to-write-article-strategies-to-write-powerful-articles-for-sales-pages-and-newsletters/

Price: $845

My personal opinion: One of the best article writing programs on earth (Biztguy agrees)
How to stop knocking on client’s doors, and get them to call you instead!
(Learn why articles do a far superior job of attracting the clients you want-and how the right articles make you the expert in your field)
Knocking on a client’s door is the hardest way to get business – yet we do it all the time
In order to get the client’s attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients.
The more we try to sell, the higher the client’s hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.
So why do clients put off the purchase?
There are two big reasons. The first reason, is that they don’t want to buy at the exact moment that you want to sell. So even if you’ve just made this wonderful presentation of your product or service, there’s a close to zero-response on the client’s part. And that’s just because they’re not ready to buy right away.
The second reason is that the client doesn’t really recognise you as an expert. All they can see is someone who’s trying to sell something to them. To them you’re just another ‘sales pitch’ coming through the front door.
What you really need is a side-door entry!
Why articles help you sneak in the side door
Articles help you get the client’s attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don’t put up a wall.
The more you inform a client about a topic, the more they’re interested in getting in touch with you. And not only do they get in touch with you- but they also choose you (instead of your competition).

Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business.
And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I’ve written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines smilie And this is a small representation of places where our articles have been published.
But hey, the competition can write articles too, right?
Right. They can, and they will. But there’s a difference. And that difference lies in the ability to not only attract the client to what you’re writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you’ve stopped becoming the ‘salesperson they want to avoid’, and have become the educator and entertainer.
Entertainer? What’s entertainment got to do with article writing?
Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Or a series like ‘Desperate Housewives,’ or ’24’.
Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don’t create stickiness. Drama does.
“There are only a handful of newsletters I bother to check!”
“I’ve signed up for so many newsletters. I’m busy-painfully busy- so I’m stingy with my time.
There are only a handful of newsletters I bother to check. Sean D’Souza’s is one of those. Sean’s gift to his readers is the way he weaves valuable lessons into the fabric of entertaining articles.”

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Sean D’Souza – Article Writing Home Study


Name Product: Sean D’Souza – Article Writing Home Study

Sale Page: _https://www.psychotactics.com/home-study/how-to-write-article-strategies-to-write-powerful-articles-for-sales-pages-and-newsletters/

Price: $845

My personal opinion: One of the best article writing programs on earth (Biztguy agrees)

How to stop knocking on client’s doors, and get them to call you instead!

(Learn why articles do a far superior job of attracting the clients you want–and how the right articles make you the expert in your field)

Knocking on a client’s door is the hardest way to get business – yet we do it all the time

In order to get the client’s attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients.

The more we try to sell, the higher the client’s hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.

So why do clients put off the purchase?

There are two big reasons. The first reason, is that they don’t want to buy at the exact moment that you want to sell. So even if you’ve just made this wonderful presentation of your product or service, there’s a close to zero-response on the client’s part. And that’s just because they’re not ready to buy right away.

The second reason is that the client doesn’t really recognise you as an expert. All they can see is someone who’s trying to sell something to them. To them you’re just another ‘sales pitch’ coming through the front door.

What you really need is a side-door entry!

Why articles help you sneak in the side door

Articles help you get the client’s attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don’t put up a wall.

The more you inform a client about a topic, the more they’re interested in getting in touch with you. And not only do they get in touch with you– but they also choose you (instead of your competition).

magazines
Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business.

And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I’ve written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines smilie And this is a small representation of places where our articles have been published.

But hey, the competition can write articles too, right?

Right. They can, and they will. But there’s a difference. And that difference lies in the ability to not only attract the client to what you’re writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you’ve stopped becoming the ‘salesperson they want to avoid’, and have become the educator and entertainer.

Entertainer? What’s entertainment got to do with article writing?

Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Or a series like ‘Desperate Housewives,’ or ’24’.

Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don’t create stickiness. Drama does.
“There are only a handful of newsletters I bother to check!”

“I’ve signed up for so many newsletters. I’m busy—painfully busy– so I’m stingy with my time.

There are only a handful of newsletters I bother to check. Sean D’Souza’s is one of those. Sean’s gift to his readers is the way he weaves valuable lessons into the fabric of entertaining articles.”

jeff eisenberg
Jeff Eisenberg
Co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today and  Business Week best sellers: “Waiting For Your Cat to Bark?” and “Call to Action”
New York, USA
Presenting: The Article Writing Home Study Course

Do you stare at a blank screen every time you have to write something? Does it drive you crazy and then you just give up in frustration?

Do you figure you’re never ever going to write an article? If so, then this course is just for you. You’ll learn how article writing, or writing for that matter, is a simple science. It’s a paint- by-dot system.

By the time you finish the course, you’ll have not only learned how to write an article, but have written one yourself plus have generated two or three future articles. And as we’ve seen before, you’ll not only be able to write articles, but write articles that keep your customer riveted to your writing.

But there’s always the fear…
What if you’re not a good writer?
What if you’ve tried to write before, and gotten so-so results?
What if you have other issues like dyslexia?
Could you still learn to write captivating articles?

Well, let’s see what Debbie and Andy have to say:

” I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading.

Words on a page look like a waterfall to me– a fuzzy one at that. So I could not see how an article course was going to help me write.”

Our business was just starting to grow, when we hit an almighty hurdle. We realized that to grow the business further we were going to have to write articles.

Andy did not have the time to do this and, saying he has no imagination at all, it fell to me (Debbie).

Horror is the only way I can explain how I felt at having to write articles, as I had avoided reading and writing all my life. At the time of the Article Writing Course I had never (and I mean never) read any story books, not even at school (I managed to fake it at school by watching movies etc.).

Reading and writing to me was the worse nightmare ever
We came to realize I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading. Words on a page look like a waterfall to me– a fuzzy one at that.

So being dropped in at the deep end on this course was a huge thing for me – the hurdle I faced felt about 20 feet high. And I could not see how an article course was going to help me write.

How wrong can you be?

The course was interesting, and laid out in simple steps on how to write. At first I could not do it, or so I thought.  With Sean’s help, I kept plugging away. At times I felt like I was hitting my head against a brick wall.

With persistence (and the help of a Dictaphone), out of nowhere the hurdle that was 20 feet high started to lower. And before I knew it, I was writing articles and rewriting everything Andy had written previously.

The best thing of all was that I was beginning to enjoy it.
We implemented the course in several ways.

I now have articles published in magazines.  I have rewritten our website and adverts, and I’ve written the intro to our technical book that’s currently being worked on by Andy.

I also use all of the course teachings in every aspect of our lives now. Now I can take a boring technical subject (we write articles about ignitions for classic bikes), and turn it into something that everyone can understand and enjoy–which helps educate our customers better.

My confidence in my ability has grown
And I am now communicating with people better than ever. You do not realize how much not being able to write rules your life (it stops you doing things, and holds you back).

I also now read story books, and study the writing styles.  Something I never thought I would be able to do (and enjoy). After this course I am now unstoppable. Nothing is too hard, and I am seeing the world with different eyes.

For people who say they cannot write, I would say to them: everybody can (no matter what you think). You just have to find the right teacher, and luckily we found Sean. And you must trust that you can do anything you put your mind to, because if I can do it, then you can too.

The Article Writing Course is unique in many ways
It’s not about writing per se, it’s about the structure of writing, the rules and the whys and wherefores, which to me was a godsend. It made sense, and with a bit of practice is now easy to do.

I still have trouble with my spelling, but have a wonderful husband Andy, who corrects for me.

My hurdle at the start was 20 feet high.
It’s now non-existent, and I have Sean and the Article Writing Course to thank for that.

Thank you, Sean…

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Sean D’Souza – Uniqueness Mastery Home Study


Name Product: Sean D’Souza – Uniqueness Mastery Home Study

Sale Page: _http://psychotactics.com/home-study/positioning-strategy-how-to-get-to-uniqueness

Price: $897

The Uniqueness Mastery Home Study is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they’re choosing you over the competition. It follows a system that that shows you how to get to your uniqueness.

You will learn

How to drive home a uniqueness factor to your clients without a big budget.
How to make the uniqueness brief, when needed. Or expand it when needed. And when to use the expanded or the brief version for maximum impact.
How to make your uniqueness look ‘natural’ and not forced. A forced uniqueness feels yucky and artificial.
Why wrestling with uniqueness for weeks or months on end is a waste of good time and energy. Learn how to quickly get to uniqueness in a matter of days.
Why most testimonials fall apart. How to create testimonials with specific questioning tactics. You’ll learn to create testimonials that sell your product/service without you lifting a finger.
How to create uniqueness that stands the test of time. It’s easy to pick a uniqueness that may lose its power. Learn how to pick one that won’t fade away easily.
How to prevent your uniqueness from being copied by a competitor. If you don’t fashion a robust uniqueness, what’s to stop your competition from stepping in and using it themselves?

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Sean D’Souza – Psychotactics – Black Belt Presentations


Name Product: Sean D’Souza – Psychotactics – Black Belt Presentations

Sale Page: _http://www.psychotactics.com/products/black-belt-presentations/

Price: $199

The ‘Black Belt Presentations’ series contains almost 100,000 words and about 400 pages of solid content. And not just some crappy re-packaged content. Every page of the audio and text in the book will give you a deeper insight into how to dramatically improve your presentations.

So what does the ‘Black belt presentations’ series contain?
Here is a list of what to expect

Part 1: Controlling Presentation Design

Part 2: Controlling Presentation Delivery

Part 3: Controlling The Event

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Sean D’Souza – Uniqueness Mastery Home Study & Collection


Name Product: Sean D’Souza – Uniqueness Mastery Home Study & Collection

More Information: Sale Page

Price: ~$1000

Collection of Sean D’Souza material including:

Why bother with uniqueness? – Sean D’Souza New Program

The Uniqueness Mastery Home Study – $697/$897

Products Under US$50:
Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales – $37.95/$39.95
Outlining: How To Speed Up Article Writing With Simple Outlines – $32.95/$34.95

Design Clarity In Minutes – $19.95

How Visuals Help Increase Sales Conversion – $19.95

Chaos Planning: How ‘Irregular’ Folks Get Things Done – $32.95/$34.95

Audio – teleclass quality
Swift Kick Business: How-To Series – $99

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Sean D’Souza – The Power Of Story Telling


Name Product: Sean D’Souza – The Power Of Story Telling

Sale Page: http://www.psychotactics.com/products/story-telling/

Price: $39.95

Wouldn’t you love to have that zing in your articles—to catch the attention of the reader and keep them interested?

(Do you often find that your articles don’t seem to come out as “fun”, when it’s “fun” inside of you? Why do they seem to lack that precise zing?)
Let’s say you gave two equally-matched writers exactly the same material and facts, and they sat down to write…

What would make one article better than the other?

The answer lies not just in stories and analogies—but well-told stories and analogies instead!

Facts, by themselves are interesting, but more often than not, put us to sleep. Unless, of course, they’re tightly wrapped around a well-told story. The moment a story (or an analogy) jumps out, there’s suddenly an element of zing.

You, as the writer, feel that zing inside you. And if you’re able to pull out not just a story—but a well-told story—suddenly that article is pure magic!
But more often than not, your articles seem almost too ho-hum, too ‘practical’…

You know that if you could insert good stories, good analogies or even case-studies, your article would light up like a Christmas tree. But then as you slide it in, the story seems forced. It seems to go on a million tangents. Suddenly it seems to collapse, is not interesting and is missing the punch.

You wonder why the story doesn’t sit well. Why is it that the story is not coming out as fun, when it’s fun inside you? Why does it seem to lack feeling, have human interest and be interesting instead? And what would it take to make a story one that’s well-told?

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Sean D’Souza – Psychotactics – Attversumption


Name Product: Sean D’Souza – Psychotactics – Attversumption

Sale Page: http://www.psychotactics.com/attversumption-home-study

Price: $2445

Every marketing plan is based on attraction and conversion. So why is that a mistake?

(Most marketing plans don’t factor in consumption. Yet, consumption is the core. Even if a customer buys your product, but doesn’t use it, they’ll never come back for more. And the revenue lies in fewer customers coming back many, many times!)

Presenting: The Attversumption MasterClass HomeStudy

Or to put it another way, the combination of ‘Attraction + Conversion + Consumption’ (That’s Att+Ver+Sumption…put together).

The Attversumption MasterClass HomeStudy where you learn exactly what causes customers to buy. But it’s not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.

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Sean D’souza – Psychotactics Info Product HomeStudy


Name Product: Sean D’souza – Psychotactics Info Product HomeStudy

Sale Page: http://www.psychotactics.com/how-to-create-and-sell-info-products-without-hype

Price: $2200

How to create knockout information products that instantly separate you from the competition, and enable you to charge higher prices

(Learn the step by step system to increase your profit and get your products and services selling faster than ever before!)

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Sean D’Souza – Brain Alchemy Master Class Home Study

Name Product: Sean D’Souza – Brain Alchemy Master Class
COST: $2500
Author: Sean D’Souza
Size: 66.56 MB
Website: http://www.psychotactics.com/brain-alchemy-masterclass-home-study

Is there a way to make your company stand out in a noisy marketplace?

(Don’t you sometimes feel like you’re spending money and energy without ever really getting ahead? Doesn’t it drive you crazy that you seem to be working longer hours and there’s no relief in sight?)
Presenting the Brain Alchemy Masterclass Home Study Version

Yes, it’s true. The difference between you struggling in your business and zooming ahead is understanding the structure of business. Working hard is great, but it’s not the solution to your problems.

Let me tell you a story about me trying to get into my wife’s car
One day I was headed to yoga class and it’s a bit of a love-hate relationship with yoga. Some days I like it. Some days I get to the class kicking and screaming. And this was one of those ‘kicking and screaming days.’ I got to the garage and…my car battery was dead. My wife won’t take no for an answer and hands me her keys. So grudgingly I get into her car and drive off to yoga class. The class drags on for 90 minutes and I can’t wait to get home because we’re going out to dinner that night. And I stick the key in the car door and guess what?

The dumb door won’t open
I turn the key. Won’t budge. I try again and again and again. I try the other door. Two girls passing by suggest I try getting in through the boot. That won’t open too. It’s cold. It’s about to start raining. And it’s getting darker and colder by the minute. I give up. I call my wife to get a friend to pick me up. (My car’s battery is dead too, remember?) So there I am standing in the cold, twisting that key out of shape and cursing my luck.

And my eye catches this letter Z
And I follow the letter. It says ZC and the numbers that follow. As I read more I realise that my wife’s car is two cars down. Here I am trying to literally break into someone’s car, driving myself crazy and cursing my luck, when the correct car is just two cars away. I look at the car I’ve been struggling to get into. And the one I’m supposed to get into. And they look alike. Same colour. Same model. And in the dark, they pretty much look the same.

Are you getting into the wrong car?
You know how to drive. You have the key. You have the fuel. But you’re getting into the wrong car. And that’s why you’re driving yourself completely totally bonkers. You see, you don’t have to change a lot in your business. You just have to get the structure right. If you don’t get the structure right, you could be doing the very same business as someone else — and they’re raking it in, while you struggle.

Stop the struggle today
In fact, the fastest way for a person without a big bankroll to get rich is to understand the structure of business, and then turbo-charge your marketing. It’s the safest way to roll out an amazing business that works and works like you want it to. With a small budget and a limited test, you can find out what works — then roll it out in a massive way.

No matter what business you’re in — a structured marketing system is the best way to exponentially increase your sales .

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Sean D’Souza – Brain Audit v3.2


Name Product: Sean D’Souza – Brain Audit v3.2

Sale Page: http://www.psychotactics.com/the-brain-audit-marketing-strategy-and-structure

Price: $109.22

Have you seen a customer back out of a deal at the very last minute?

(Have you seen your customer ready to sign up, and then mysteriously back away? Don’t you feel like tearing your hair out when customers do that?)

When a sale falls apart, it’s extremely frustrating!

And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy.

Yet despite being interested in what you’re selling, they shift, fidget—and then inexplicably walk away. And a ‘sure sale’ slips through your fingers forever! So what stops customers from buying? What stops them from moving ahead? What’s really going on in your customer’s brain?

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