The Power of Habit: Why We Do What We Do in Life and Business

Aug 30, 2017
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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted

at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one

of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern – and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year…

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