Name Product: Thesis 2.0
There are 3 things that you’ll find in every GREAT web design…
– Pixel-perfect typography (that’s both easy to read AND scan)
– A custom 404 error page (so people who can’t find what they’re looking for can find it)
– Landing pages that CONVERT (gotta turn traffic into leads and sales, after all)
Before Thesis 2.0, getting each of these three things right took a considerable amount of “tinkering,” a developer, or additional software.