#1 Even by just inserting the word ‘VIDEO’ in an email’s subject line saw an increase of 7%-13% in overall click-through rates.
According to Experian’s Digital Marketer Benchmark and Trend Report.
#2 Video in email can increase click-through rates by as much as two times to three times.
According to David Daniels, former principal analyst at Forrester Research and current principle at Relevancy Group.
#3 In a Get Response study of 800,000 customer emails, those containing video received, on average, 5.6% higher open rates and 96.38% higher CTRs than non-video emails.DOWNLOAD