Wilco De Kreij – Connect IQ Academy

Dec 15, 2018
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Connect IQ Academy by Wilco De Kreij

They laughed when I told them I’d make a million from Facebook Ads, until I did.

How I “Forced” Facebook To Feed Me 25,626 Customers

(For Subscribers & Customers of Digital Kickstart Only)
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Wilco de Kreij – 12 Min. read

From not knowing ANYTHING about Facebook Ads to being listed on Entrepreneur.com as “the Facebook expert” while getting 25,626 customers from Facebook Ads.

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What happened? 🤔

I discovered something most Facebook advertisers don’t know about. Little did I know it would change the way I run my Facebook™ Ads forever.

My name is Wilco de Kreij, founder & CEO of Connectio. Some call me a “Facebook Ads wizard” after seeing the results of my campaigns. Over the last few years, I’ve helped 20,000+ clients with their marketing. You may know some of my clients, such as Mike Filsaime, Nicholas Kusmich and many others.
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It wasn’t always like this, though.
Before Making Millions On Facebook™ Ads… I Struggled For Years 😞

A few years ago, I started looking at new ways to get customers into my business.

As I discovered, the best way to produce consistent sales and maximum profit is using paid advertising — and Facebook is the best ad platform there is.

After all…

It’s where your customers are (with over 2 billion users your audience is already there)
Their targeting is amazing (no matter who your customer is, you’ll be able to reach them)
It’s extremely scalable (once your offer works, you spend more to make more).

Like everyone else, I bought tons of courses. Looked at all the ads my competitors were running. Learned from all the well-respected (but self-proclaimed) “gurus” just trying to get my Facebook™ ads off the ground.

Despite that… I saw no results. Talk about frustrating.

Here are my stats for 2016:
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After spending €1,400, I only made back €445.

That’s a €956 LOSS 😢(not even counting product costs).

I kept going, though. I had to.

How was everyone else making their ads profitable, and why couldn’t I get there myself?

Tried out everything and then some… but nothing was working.

I was stuck 😞

That’s when it hit me.
Most advertisers are guessing what works (and so was I)

Many advertisers seem to forget the Facebook Ads platform is an auction. A bidding game with massive competition.

The ONLY way to win this game and run profitable campaigns, is to do things better than your competitors.

My problem was… How?! After all, I’m just some Dutch guy with a broken accent.

Most of the Facebook Ads courses I’ve seen did an “okay job” explaining the basics, but none of them revealed their best tricks & strategies on what actually works. Sure – learning the basic concepts was useful, but I quickly discovered it wasn’t going to make my ads profitable.

Besides these basic strategies, some advertisers try to be “smart” by copying what other advertisers do. By doing that, they’re assuming their competitors know what the perfect Facebook Ad setup looks like.

They couldn’t be more wrong.

They’re guessing the ad they’re copying is perfect. What they’re actually doing is copying mistake after mistake.
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I did this, too.

I hate to break it to you, but running “average” Facebook Ad campaigns isn’t going to cut it anymore. Those days are over.
That’s when I Discovered
how to “beat the game”

Once I realised “average” wasn’t going to cut it, I kinda freaked out. How am I – just an ordinary guy from the Dutch farmlands – going to win against other advertisers with more experience?

That’s when I stopped looking at what everyone else was doing.

Instead, I started thinking outside the box.

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