Dear Fellow WordPress Fan,
Do you remember when all you had to do to get someone to sign up for your mailing list was to place an opt-in form in the sidebar? You might split test headlines or even move it from the right to the left just to see which one performed better, but that was really all that was involved.
Today’s web readers are much more “ad blind” – and unfortunately, that includes your site’s sidebar. So that opt-in form, About Me blurb, Facebook page updates, and anything else you have there is largely overlooked. Sure, your regular readers might check it out from time to time, but the first time visitor? Not likely.DOWNLOAD